Church & Company, an English shoes maker, also came under the control of Prada, when Prada bought 83% of the company for US$170 million. Get instant explanation for any acronym or abbreviation that hits you anywhere on the web. [51], Completed in 2002, Prada's New York City Headquarters open, located in a former Times Square piano factory renovated by the Herzog & de Meuron architecture firm. in english it means meadow or prairie but if you were thinking it stands for something it's just the designer's last name. Miuccia Prada is an Italian fashion designer best known as the head of Prada, a fashion powerhouse that specializes in luxury goods for men and women. Prada scrapped the products after outrage spread online when a New Yorker spotted the character at the Prada's Soho store and blasted the brand for using "Sambo like imagery" in a viral Facebook post. [18] Consequently, the shoes have never been commercially sold. [72], The 1999 feature film 10 Things I Hate About You features the following exchange extolling the virtues of Prada ownership:[73]. [29], In 2015, Prada's turnover was 3,551.7 million euros, up 1 percent from 2014, while its gross operating profit fell 16.5 percent to 954.2 million euros. The 2006 feature film The Devil Wears Prada (based on the book of the same name) earned Meryl Streep an Oscar nomination for her role. [61], In 2007, Miuccia Prada contributed costume designs for two digital characters in the CGI film Appleseed Ex Machina. [7] Analysts began to speculate that he was attempting a take over of the Gucci group. It tried to market its lack of prestigious appeal, including of its apparel, by projecting an image of "anti-status" or "inverse snobbery". Prada S.p.A. (/ˈprɑːdə/ PRAH-də, Italian: [ˈpraːda]) is an Italian luxury fashion house that was founded in 1913 by Mario Prada. [55] The Los Angeles Epicenter was also restored in 2012. [48], 2012 – In June, Prada opened its largest ever boutique in Dubai's Mall of the Emirates. [86], As of 2014[update], Prada was being investigated by Italian prosecutors for possible tax evasion after the luxury-goods company disclosed undeclared taxable income. You can contact Client Service by phone at +1-877-99-PRADA / +1-877-997-7232 by livechat on our website Monday through Saturday 9am to 10pm and Sunday 9am to 8pm or by email: client.service.americas@prada.com. in . In 1997, Prada posted revenue of US$674 million. [82]In October 2012, Tokyo District Court Judge Reiko Morioka ruled in favor of Prada, saying their alleged discrimination was “acceptable for a luxury fashion label.”[83] Bovrisse claimed the court was not fair and accused the Judge of screaming at her. But many fashionistas rightly claimed that the socks, once sewn into the shoes, would be non-washable and would quickly stink and become grey. Her shoe wardrobe for the film was said to be "at least 40% Prada" by the costume designer Patricia Field. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. PRADA: Privacy Risk Assessment and Defense Apparatus. A traveling exhibition featuring 100 skirts designed by Miuccia Prada and conceived by curator Kayoko Ota of AMO in collaboration with Mrs. Prada, the exhibition went on to Shanghai, New York, Los Angeles and Seoul.[53]. Prada S.p.A. is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada. 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